“Information” means information about you collected through our Service website, including your email address and other information you provide to us by registering for our services or making requests for information about our services. Any information provided to us will be retained and used solely for the purposes of fulfilling your request for information, fulfilling a request through a site feature, performing and carrying out the terms of the Service, or communicating with you as a member of the Service.
Registration for Services is not required to simply view our website. If you elect to register for Services, The Patient Experience Book asks you for information that enables us to provide the Services. You will be registering with The Patient Experience Book on the form provided, and that registration may require you to provide contact information such as your name and email address.
From time to time, we may collect general, non-personal, statistical information about the use of our website and Services, such as how many visitors visit a specific webpage, how long they stay on that page, and which hyperlinks, if any, they “click” on.
We collect this information through technologies such as “cookies” and “IP addresses,” which are discussed in greater detail below. We may also group this information into aggregate visitor data so we can describe the use of our website and Services to existing or potential business partners, other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you, other list members or any other visitors to our website.
An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. Web servers, the computers that “serve” web pages, automatically identify your computer by its IP address. The Patient Experience Book collects IP addresses for purposes of system administration, for reporting aggregate information to third parties and for tracking the use of our website.
When visitors request pages from our website or click on a link in a mailing sent through our Services, our servers log the visitors’ IP addresses. We reserve the right to use IP addresses to identify a visitor or list member when it will enhance the user’s experience or if it is necessary to enforce compliance with our web policies or to protect thepatientexperiencebook.com.au, its website, its visitors, our Services, the list members or others.
Information such as the total number of visitors and pages viewed are most easily tracked with cookies. We may use the information from cookies to make improvements and updates to our website and to tailor our services to the needs of our visitors and list members.
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly in HTML files and are about the size of the period at the end of this sentence.
We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you no longer wish to receive our newsletter or other promotional communications by email, you may opt-out of receiving them by following the instructions included in each communication.
We may store information that we collect through cookies and clear gifs to create a “profile” of your preferences. We may tie your personal information to information in the profile to provide tailored promotions and marketing offers or to improve the content of our website for you. We do not share your profile with third parties.
To provide our Services to you, we may sometimes use other businesses to perform certain specialized services such as data processing or other technology services. In such instances, we may provide your personal information to those businesses, but they are not permitted to retain or use your information for any other purpose.
As The Patient Experience Book grows, we may buy other businesses or their assets or sell all or parts of our business assets. Customer information is generally one of the business assets involved in such transactions. So, if the assets of The Patient Experience Book in whole or in parts are ever acquired by a third-party, customer information, which includes any visitor information collected through our website or Services, would be one of the transferred assets.
The Patient Experience Book reserves the right to disclose member information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our company’s rights or property, other visitors, list members, or anyone else that could be harmed by such activities. We also reserve the right to disclose visitor or list member information when we believe in good faith that the law requires it.
Based upon the information you provide us, we will communicate with you to respond to your inquiries, to provide the services you request and to manage your account. We may communicate with you by email or telephone.
We may provide you the opportunity to opt-in to newsletters or promotional communications sent by email. If you have opted in or otherwise qualify to receive these forms of communication, we will use your name and email address to communicate with you. Out of respect for your privacy, we do provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.
Email messages about our Services are required to fulfill the Services to you. You may opt out of these communications, which are not promotional in nature. If you do not wish to receive them, you may opt-out and/or deactivate your account by following the instructions included in each communication or by contacting The Patient Experience Book Support at firstname.lastname@example.org
If you have opted in or otherwise qualify to receive newsletters, promotional materials or other communications and no longer wish to receive them by email, you may opt-out of receiving them by following the instructions included in each communication.
The security of your information is important to us. When you enter sensitive information (such as a credit card number) on our payment forms, we encrypt that information using Secure Socket Layer (SSL) technology.
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet or method of electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Protecting the security of your personal information is very important to us. When we store information that you have provided to us when registering for Services, that information is protected by security measures that include “firewalls” (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network), “intrusion detection systems” (a combination of computer hardware and software that helps detect any unauthorized visitors) and other tools such as data encryption and physical security, where appropriate.
Unfortunately, no data transmission over the Internet or data repository can be guaranteed to be 100% secure. As a result, while The Patient Experience Book strives to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.
Please be aware that when you are on our website, or when you receive an email message from us through our Services, you could be directed to other sites that are beyond our control. There may be links to other sites from our website pages or from the email message we send to you that take you outside our website.
Note that when you link to a third-party site from our website, you may see pre-populated data fields with your personal information; however, that information is not available to the third party unless you take certain actions on the third-party site, such as submitting a form.
We do not knowingly collect information from children under the age of 13 on the Site or through the Service. If you are under the age of 13, please do not provide any information to us. If we become aware that we have collected information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.
The EU General Data Protection Regulation (GDPR) is a data protection law that went into effect May 2018 and strengthens the protection of personal data, which is defined as any information relating to an identified or identifiable natural person.
GDPR replaces several national data protection laws with a single set of rules, directly enforceable in each EU member state, and reflects new technological developments, the global nature of business and the potential for international flows of personal data around “data subjects”.
If a company does business with anyone from the EU, whether the company is located in the EU or not, it must honor GDPR law and pay attention to how personal data is handled and monitored. The Patient Experience Book has reviewed where and how our relevant services collect, use, store and dispose of personal data and has updated our policies, standards, governance and documentation where needed so as to be in compliance with GDPR regulations.
PO Box 122,
Port Melbourne, VIC 3207
Phone: 1300 NEW EXP (639 397)